About Us

White Pebble was founded by international trade show, sales and marketing specialists Adam Ash and Susan Fairley in 2008.

about Adam

Adam Ash brings more than 25 years of international trade and marketing experience to the White Pebble Team. Adam began his career at GLM, a dmg world media company, where he rose to Vice President overseeing marketing and publishing efforts. Since 1991, he has been the North American Agent for Spring Fair, Autumn Fair and Glee, bringing North American manufacturers to the UK's largest trade events for the gift, greetings, home, fashion and garden industries. In this role, Adam recognized that North American companies needed a partner in the UK to provide logistics, sales and marketing support, and White Pebble was born. A voracious reader, world traveller and serious baseball fan, Adam is also a dedicated, yet injury-prone weekend warrior on the basketball court.


Susan Fairley worked for Emap for almost 20 years and was responsible for the marketing across Spring Fair, Autumn Fair and Glee. During her career at Emap, Susan worked with trade associations, key retailers and buying groups plus the trade press to brand and promote the shows. In 2006, she started to work independently and launched Avanti Press into the UK, as well as working on other strategic exhibition project work. Susan runs the UK side of the business, building excellent relationships with key retailers as well as overseeing overall operations, customer service, sales and marketing. The proud owner of a Geography degree, when Susan is not climbing small hills or going to exotic places, she can be found walking on the South Downs, baking bread and seeing friends and family.